Anna Rosa Moschouti-Vermeer

Anna Rosa Moschouti-Vermeer

“Cause you don’t need diamonds to shine” is my motto and the core belief behind my brand. I am Anna-Rosa and myLifebox is my Minimal Statement Jewelry brand. I am based in the Netherlands, where I officially started my business in September 2015, but I’ve been working on myLifebox unofficially since late 2013. The most interesting thing is that I started making jewelry as a hobby, when I was still studying architecture, but I fell so much in love with it that I couldn’t stop it. That’s probably why I always feel a bit overwhelmed when it comes to explaining how I created myLifebox… Mostly because the first word that comes to my mind is “randomly”.

Even though I love architecture and I never had second thoughts on my choice of studies, my love for exploring new fields always fascinated me to the bones. Ever since I remember myself I had new creative ideas every two weeks; most of them didn’t even make sense, but my head literally couldn’t stop. And, frankly, still hasn’t. That’s why I never actually thought that myLifebox could be something more than a fun idea. And yet, it is and it has made me so happy to see women feeling unique and confident wearing my creations, that I wouldn’t trade it with the world. The most inspiring part of being a designer and running your own brand is that there are always new things to learn, which I find particularly motivating. That’s why I love working with my customers on custom designs, specifically made for them. Because at the end of the day, what matters the most is how we feel; and feeling confident rocks!

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